Super-theater planned for Gurnee Cinema
News-Sun Staff Report March 20, 2013 4:50PM
Updated: May 20, 2013 2:22AM
GURNEE — Construction has begun to turn two Gurnee Cinema screens into a super-theater.
Marcus Theatres said two of the theater’s 20 screens at its Gurnee Mills location are being demolished to make room for a completely new UltraScreen auditorium. The 424-seat UltraScreen will be 72 feet wide and 31 feet tall and the first to feature Auro 11.1 audio, the next-generation immersive sound format from Barco.
Company officials said the UltraScreen will provide moviegoers with a razor-sharp picture and featuring plush memory foam seats with reclining backs. The Gurnee Cinema UltraScreen will be he Milwaukee-based company’s 15th changeover.
“Marcus Theatres is continuously striving to meet our customers’ sophisticated tastes and desire for a truly unique experience when going to the movies,” said Bruce Olson, president of Marcus Theatres. “The giant UltraScreen, combined with the Auro 11.1 system, will provide moviegoers with a stunning audio and visual experience unmatched in the film industry.”
The addition of the UltraScreen is expected to be completed by October in time for blockbuster fall releases.