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Our View: In the pink

Updated: November 24, 2012 6:05AM

We would be among the first to decry the mindless videos and photos that make up the bulk of what is available on the Internet. However, one site will entertain, cheer and touch you:

Mundelein-based Medline Industries, Inc., is behind the pink glove dance craze currently sweeping the nation, calling attention to the importance of early detection of breast cancer through online voting for the best pink glove dance.

The national Pink Glove Dance video competition kicked off earlier this month, and within the first 24 hours of the campaign, more than a million viewers hit the Web site. Volume was so great, causing technical difficulties for the site.

Server capacity on the site had to be quadrupled to handle the huge influx of voters. Indeed, there is so much interest in picking the nation’s favorite pink glove dance video that online voting has been extended to Nov. 2. The campaign encourages organizations to produce their own music videos featuring health care workers, students, teachers, firefighters and cops dancing in pink gloves in support of breast cancer awareness and prevention. Breast cancer kills more women than any other, except for lung cancer.

Medline hosted the 2011 Pink Glove Dance Competition that featured employees of 139 hospitals across the U.S. and Canada. Employees at Lexington Medical Center in West Columbia, S.C., won that first competition. The $10,000 prize was donated to the Vera Bradley Foundation supporting breast cancer research. And, Medline has donated more than $1 million to the National Breast Cancer Foundation to provide education and free mammograms to those in need and continues to make annual contributions through sales of its Generation Pink products.

The videos aren’t just fun. Even the money that the winning hospital staff receives for its efforts pales when compared to the admiration the employees show, in song and dance, for breast cancer survivors. The winning video receives a $10,000 donation in their name to the breast cancer charity of its choice; second place gets $5,000 and third place, $2,000

If laughter is, indeed, the best medicine, then dancing must be the cure — even temporarily — for feeling alone, confused or worried as you fight for life. Each step is a demonstration of the exuberance of life, the triumph over a potentially deadly disease.

And it’s a fine way to celebrate your victory or that of someone you know.

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